Study: 86 per cent of visitors are happy to visit Morocco

Brits in the top of the list of «very satisfied and satisfied» .. followed by Spaniards
Marrakech:
 
The results of the study to measure the activity of tourism in Morocco, accomplished «Observatory tourism», for the third quarter of 2013, positive signs on the trace level of demand for tourism and the satisfaction of tourists towards various products and services consumed during their stay in Morocco .. At the level of key indicators of demand tourism, highlighted Results The study characteristics and qualifications that tourism and the geographical proximity and diversity of tourist products, are key factors for the selection of tourists and destination Morocco.
The 50 per cent of respondents from the tourists that their choice of destination output admiration for the climate of Morocco, and 28 per cent of them came their choice because of the geographical proximity, while 25 per cent chose Morocco on the basis of the cost of travel.

Regarding the mechanism for booking travel, occupies an important place online, as 27 per cent of tourists confirmed Astaanthm network site to prepare for travel, and that 68 per cent of respondents said they were tourists booked transport and accommodation online.

Stop and choose 83 per cent of foreign tourists to shelter him leading 0.60 per cent for hotels, seeded, and 12 per cent of the sports (tourist stays), and nine per cent for the camps.

The estimated average duration of travel in Morocco for foreign tourists 8.8 overnights (including all types of accommodation), and thus be more than half of the foreign tourists visiting Morocco (56 per cent) had spent a period of between four and seven nights, and 27 per cent of them have set up for ranging between eight nights and 14 nights, while not constitute a long length of stay (15 days and more), only 12 per cent of travel. In terms of expenditure index, the study showed that foreign tourists spent, on average, at his residence in Morocco during the third quarter of 2013, equivalent to 943 dirhams per night (excluding international transport). The British and Italians occupy the first rank B1174 dirhams and 1,068 dirhams respectively in average spending level per night.

At the level of the main indicators of satisfaction, the study revealed positive results, in terms of the proportion of foreign tourists satisfaction for the Moroccan tourist product, where 75 per cent said they were satisfied or very satisfied with their experience of tourism in Morocco and 24 per cent of them are satisfied enough. At the level of approbation, by nationality, the study showed that British tourists occupy the first rank in the list of «satisfied and very satisfied» increased by 83 per cent, followed, Spaniards increased by 78 per cent, then the French by 77 per cent, and the Germans by 62 per cent.

At the level of the selection of cities, received Marrakech and Casablanca, the highest proportions of approbation by foreign tourists, respectively, 84 and 81 per cent, expressing they are satisfied or very satisfied with their stay, while enjoyed the cities of Rabat and Agadir and Fez rates desirability in the range of 80, 79 and 76 in percent. With regard to the gravity and satisfaction, for the various products and services consumed, it emerged that 79 per cent of tourists surveyed were satisfied with the quality of reception, and welcoming locals, Moroccan cooking, and a sense of security.

As for the fundamental weaknesses of the destination, particularly allude ocean tourism, including infrastructure, road and urban transport.


In regards to go back to Morocco, was 90 per cent of the foreign residents of the respondents expressed a desire to return to Morocco. The Dutch higher proportion of B96 per cent, and after them comes the French by 92 per cent.

Results of the study also showed that 86 per cent of respondents tourists all nationalities Sinsahon point of Morocco.

In terms of competitive advantage, confirmed 78 per cent of tourists to vacation in Morocco was better or the same level of their travels to other tourist destinations, with a rate of 91 per cent for tourists coming from the Middle East, and 82 per cent for the Spaniards, and 79 per cent for the Dutch.

The study highlighted that the index of the attractiveness of Morocco, which is relevant to different aspects of the rate of satisfaction with the total for the destination and the desire to return and recommend to travel and the like, in addition to a competitive advantage for the destination compared with Destinations competition, up to 89 points, out of 100 points, which confirms that the point of Morocco have great appeal among tourists.